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The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! **Detailed techniques for increasing sales, profits, market share, and efficiency*Specific solutions for brand-building, customer service, R&D, and reputation management*Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it's a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

'There is no world of thought that is not a world of language', Walter Benjamin remarked, 'and one only sees in the world what is preconditioned by language'. In this book, Samuel Weber, a leading theorist on literature and media, reveals a new and productive aspect of Benjamin's thought by focusing on a little-discussed stylistic trait in his formulation of concepts. Weber's focus is the critical suffix '-ability' that Benjamin so tellingly deploys in his work. The '-ability' (-barkeit, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing download ebook in German) of concepts and literary forms traverses the whole of Benjamin's oeuvre, from 'impartibility' and 'criticizability' through the well-known formulations of 'citability', 'translatability', and, most famously, the 'reproducibility' of "The Work of Art in the Age of Its Technological Reproducibility". Nouns formed with this suffix, Weber points out, refer to a possibility or potentiality, to a capacity rather than an existing reality. This insight allows for a consistent and enlightening reading of Benjamin's writings.

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Author: Jason Falls,Erik Deckers
Number of Pages: 272 pages
Published Date: 03 Jan 2012
Publisher: Pearson Education (US)
Publication Country: Indianapolis, IN, United States
Language: English
ISBN: 9780789748010
Download Link: Click Here
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